Products & Services page
Responsibility: Visual design
Company: Piclo
Goals
• Increase lead generation and sign-up to Piclo
• Act as a showcase of products and services available
Methods
Workshops, planning, collaboration, visual design, web design
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The primary objective of this project was to design a new Products & Services page that effectively showcases our offerings, improves user experience, and aligns with our overall marketing strategy. This redesign aimed to increase customer engagement, enhance information accessibility, and ultimately drive conversions.
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As the Visual Designer I collaborated closely with marketing and the CCO (Chief Commercial Officer) to identify the needs of the business and design an effective landing page that would drive revenue.
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There was no page dedicated on showcasing the products and services that Piclo offers and so we needed to design ne.
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Piclo's mission is to decarbonise the world's grids. We develop software solutions that make our energy networks smarter, flexible and more sustainable. Piclo Max, our market access platform, enables flex sellers (such as EV and battery owners) to access all electricity markets from one place.
Collaboration and Brainstorming
The project kicked off with a series of brainstorming sessions involving myself and the marketing department. These sessions were crucial for generating innovative ideas and aligning the design with our marketing goals. Key activities during this phase include:
Concept development: Sketching out initial design concepts and wireframes based on the ideas generated.
Feedback sessions: Organising meetings to present design iterations and collect feedback from stakeholders, including sales teams, customer service, and executive leadership.
Design Process
Ideation and prioritisation with team
Organised the order of the information
Shared with team for feedback before finalising
Gathering inspiration
