Push notifications are one of the main tools for re-engaging users and increasing return rates.

Previous UI enhancements had increased adoption rates, providing strong justification to invest in this area by boosting adoption further and adding prompts where they were currently lacking.

I collaborated cross-functionally with data science and my product designer to identify the current data in relation to the screens we would be working on so that we make sure we have a project that is worth spending time on.

I conducted competitor analysis and held meetings with stakeholders (leadership team and CEO) throughout the whole design process from 0-1.

Post release I followed-up with data analysis and based on the positive results I’m leading further localisation of the designs.

The existing screen in onboarding during the last improvement had shown some increase in push notifications adoption but wasn’t satisfactory enough to drive users to re-engagement.

After sign-up the prompts for push notifications adoption were very limited and repetitive, which also wasn’t an effective mechanism.

Muzz is the world's largest Muslim dating and marriage app, designed to help single Muslims find partners while respecting Islamic values, offering features like free chat/video calls, privacy controls (hidden photos, nicknames), religious filters (sect, prayer level), and even chaperone options, aiming to facilitate halal relationships leading to marriage, unlike mainstream apps.