From Menu to Feature Hub
Responsibility: UX/Service design
Company: Piclo
Goals
• Improve navigation intuitiveness by addressing core areas of ambiguity
• Decease volume of helpdesk support and user confusion
Methods
Research, concept and usability testing, wireframes, Interactive prototype
Challenges
Shifting business goals, tight deadlines and simultaneous team restructure
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Piclo recently launched a new product, Piclo Max, and part of the project was to redesign the navigation system which was borrowed from the existing product called Flex.
During the process I was tasked with addressing the confusion and inefficiencies, of the navigation system, reported by both internal and external users.
The primary goal was to create a user-friendly, intuitive navigation system that enhanced the overall user experience and met the expectations of our user base and business goals to include more markets in future. All while meeting tight deadlines and considering technical restrictions.
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As the UX/Service designer leading the project, I was responsible for overseeing the entire design process, from research and ideation, to prototyping and implementation. My role involved collaboration with stakeholders and developers to ensure that the new navigation system aligned with user needs, project and business goals.
Our team was undergoing a restructure simultaneously with the design-to-development handover in addition to moving faster than the normal pace. As a result I was also tasked with ensuring smooth context switching for everyone and quickly bringing up to speed newly added members.
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The existing navigation system was widely criticised for being difficult to navigate. Users frequently reported that it was confusing and that items were not located where they expected them to be. This feedback came from various sources, including user feedback, support tickets, product insights and direct interviews with both internal staff and external users.
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Piclo's mission is to decarbonise the world's grids. We develop software solutions that make our energy networks smarter, flexible and more sustainable. Piclo Max, our market access platform, enables flex sellers (such as EV and battery owners) to access all electricity markets from one place.